ashleyknightdesign

Erria Social Media Designs

Erria.xyz is a forward-thinking company blending design, technology, and accessibility. As a social media designer, I explored the intersection of interior design and graphic design, creating visually dynamic content that showcased collectible furniture in clean, engaging ways. Through motion graphics, curated layouts, and animated elements, I translated the textures and forms of physical design pieces into digital storytelling. Beyond content creation, I collaborated on creative projects that reinforced Erria’s brand identity, ensuring that every post, animation, and visual element felt as intentional as the furniture itself.

2023

Susannah Joffe Tour Poster

Poster for Susannah Joffe’s tour. This poster combines photography, type hierarchy, and color to visually communicate information. As a fan of Susannah Joffe, I wanted to create a promotional poster reflecting her vibrant and unique energy and style.

2024

Your Mother’s Name EP Cover

EP cover for Susannah Joffe's Your Mother's Name. This work combines a hand-drawn cow, digitally drawn antlers that mimic a mother’s tramp stamp, and a photographed background refrencing Texas, where Susannah spent most of her life. This EP is a coming-of-age queer masterpiece about the impact of strained parental relationships on one’s perception of love. I was a fan of Susannah’s music long before I recieved the opportunity to work with her, and relate to these themes on a personal level.

SUSANNAH JOFFE ON SPOTIFY

2023

Satan’s Greetings Series

Greeting cards reflecting negative sentiments. I created these cards with the intention of conveying two messages; one main message, and one hidden within the main message, through color. I received many cards throughout my life, all of them optimistic. However, many events in life that require communication are not happy ones; I have always wondered why there aren’t any greeting cards for these hard moments. I made these brutally honest cards to reflect the sad, aching parts of being human and having relationships.

2024

Burnout

Experimental capmpaign about experiencing burnout. This project includes brochure, designed by me, as well as posters and merch designed by myself and other team members. I created the imagery of the fish trapped inside the computer to portray my own feelings of burnout, which at the time were centered around being glued to a screen all day, and feeling like my entire life force existed only inside that screen. We chose other relevant imagery, including the matches, which evoked a more literal sense of burnout.

2023

Pacsun Social Media Designs

Pacsun is a clothing brand known for its California-inspired lifestyle and trend-driven collections. For their fall collection, I designed social media content that aligned with Pacsun’s youthful, laid-back aesthetic while incorporating seasonal themes and current trends. I created engaging animated elements, bold compositions, and meme-inspired graphics to connect with Pacsun’s Gen Z audience. This project allowed me to explore Pacsun’s brand identity and create engaging, on-trend designs tailored for social media platforms.

2023

Transatlantic Chair Brochure

This piece is an informational brochure about Eileen Gray’s Transatlantic Chair. I was challenged to reference the shapes and spirit of the chair without directly picturing the chair itself. The curve of the chair’s spine contrasted with its metal structure is referenced in the timeline, and the shapes on the illustrative spread are abstracted elements of the chair. I am often inspired by three-dimensional objects in design, and this project allowed me to translate that inspiration into a two-dimensional design.

2022

The Outlet March Zine

Zine for The Outlet, an on-campus organization geared towards bringing together creative people, specifically queer people, through creative pursuits. I was the Editor in Chief of this zine, which involved managing a team of collaborators, conducting photoshoots, and sourcing art from talented club members. I created this zine to capture moments and art shared by this special community I created with my friends. We sold the zines and raised hundreds of dollars for club funding and charity.

2023

LMU Instagram Stories

Light and dark toggling versions of Instagram story template for University news and updates. I animated these slides to maximize legibility and to pique interest.

2023

From a Collector Foldable Poster/Envelope

Experimental poster that folds up into an envelope. I figured out the geometry and mathematics of the fold lines to create both a cohesive poster and an envelope with distinguishable and intentionally designed folds. The poster and envelope can both stand alone as their own pieces, but together, they represent the experience of keeping letters and notes we are given from others and later pinning them to our walls as artifacts from our lives.

2023